#FakeSchool

#FakeSchool is an imaginary Art School based in a dystopian era where the pursuit of Fakery is commended, confusion and hatred are propagated, and the society operates at the mercy of Fake News! #FakeSchool works on this ideology of keeping p with this heated system, trains the next generation of fake news proprietors, and is now accepting applications. For building an identity system for the school, I developed a reverse stress display typeface that impregnates a sharp, aggressive, and powerful feeling to the branding.